Entrepreneurs in a highly competitive market, need to offer a unique experience

Michael Ammar Jnr and Judi Emanuel

Entrepreneurs like retailer, Michael Ammar maintain market share by offering value for  money, through quality products and comfortable and enjoyable shopping experience.
 It was interesting to discover just how alert and aware of customer's needs and desires the entrepreneur has to be, in order to survive. Downtown Kingston is teeming with wholesale stores which bring in goods illegally and pass on huge savings to consumers. Mr. Ammar must successfully compete in this unfair and aggressive marketplace, or fold; like so many other stalwart businesses on King's Street- some over 70 years old.
Good luck young entrepreneurs as you seek that 'thing' which nobody else has and bring it to the market!