Innovation

Google is wildly innovative- The people who work there will tell you, innovation is in the air; in the spirit of the place.

 " Google is open to new-product ideas from about any

source. What ties it all together is the company’s passion for
helping people find and use information. Innovation is the responsibility
of every Google employee. Google engineers are encouraged
to spend 20 percent of their time developing their own
new-product ideas. And all new Google ideas are quickly tested
in beta form by the ultimate judges—those who will use them.
According to one observer:"(Kotler, Philip, 2012).

I am in one accord with Google's modus operandi. I believe that to get the best performance from employees and persons in general, they must feel valued and their value must be encouraged and allowed to be integral to the product which is being created.
When a Google engineer is encouraged to spend 20% of his time developing his own new-product ideas, that communicates that he is recognized and appreciated and accepted for his full worth and not underutilized and 'held-back' into creative atrophy.
Then Google earns my respect even more, when I understand that they have a website where the public can test their half-baked innovations and provide feedback which decides what goes and what will be the next Google product...Wow! That develops strong Product Positioning with customers.
Until next Blog...Keep Innovating!